We Buy
Private evaluations for fine jewelry, diamonds, gold and luxury watches.
Sell to Diego
Your Personal Jeweler in San Diego
Fine Jewelry · Luxury Watches
San Diego'sAll-In-OneFine Jewelry Store
Discover fine jewelry, diamonds and luxury timepieces backed by personal guidance and expert service.
Premium SelectionFine jewelry for every occasion.
Luxury WatchesNew and pre-owned timepieces.
Expert ServiceBuy, sell, trade and repair.
Our Story · Since 1987
A legacy built in San Diego.
Diego and Angela Duque founded Diego Jewelers to serve different communities through exceptional pieces, personal attention and relationships designed to last for generations.
Our StoryShop by Category
Find something extraordinary.
Explore gold rings, chains, bracelets, earrings, pendants, silver and gold plated jewelry.
Featured
Pieces worth discovering.
Exclusive Access
Be the First to Know.
Receive early access to new arrivals, exclusive offers, digital catalogs and special events.
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Everything Under One Roof
Expertise beyond the jewelry case.
Repair & Care
Expert attention for jewelry and watches, from maintenance to restoration.
Explore ServicesTrade & Upgrade
Explore options to exchange eligible pieces toward something new.
Speak With an ExpertSell With Confidence
We buy jewelry and luxury watches.
Bring us the pieces you are ready to sell or trade. Our team provides a private, straightforward evaluation and explains every available option.
- Jewelry & diamonds
- Gold & precious metals
- Luxury watches
Personal Service
From discovery to lifelong care.
- 01
Discover
Browse jewelry, diamonds and luxury watches online.
- 02
Connect
Ask our team about availability, details or recommendations.
- 03
Choose
Purchase securely or visit us for a personalized experience.
- 04
Care
Return for expert repair, maintenance, trade or future upgrades.
Best Sellers
Pieces clients return to.
New Arrivals
Recently added to the collection.
Frequently Asked Questions
Answers before your next visit or order.
Do you buy jewelry and watches?
Yes. We evaluate fine jewelry, diamonds, precious metals and select luxury watches for purchase or trade.
Do you repair jewelry and watches?
Yes. Contact our team with details about the piece and the service you need so we can recommend the next step.
Do you carry pre-owned watches?
Our selection may include both new and pre-owned luxury watches. Availability changes regularly.
Can I get help choosing a gift?
Absolutely. Our team provides personal guidance based on the occasion, style and budget.
Client Stories
Personal service that stays with you.
The guidance felt personal from the first conversation, and the final piece was exactly right for the occasion.
San Diego Client
A clear, comfortable experience with people who genuinely understand fine jewelry and long-term care.
Returning Client
They made the process of evaluating my watch straightforward and treated every question with respect.
Watch Client